Privacy Policy

Vuorinclothing Privacy Policy

At Vuorinclothing, we understand that your trust is as important as the performance of our athletic gear. Whether you’re browsing our moisture-wicking tees, ordering four-way stretch leggings, or reaching out for size advice, we’re committed to safeguarding the personal information you share with us. This Privacy Policy explains what data we collect, how we use and protect it, and your rights regarding your information—so you can shop with confidence for gear that fuels your active lifestyle. By using our website (vuorinclothing.com) or engaging with our services, you agree to the practices outlined below.

1. What Information We Collect

We only gather personal information necessary to provide you with our athletic and performance clothing, enhance your shopping experience, or comply with legal obligations. The types of data we may collect include:

a. Personal Identification Information

  • Contact Details: Full name, email address (e.g., the one you use to reach [email protected]), phone number (if provided during checkout or when asking about gear fit), and shipping/billing address (critical for delivering running shorts, jackets, or leggings accurately—especially for time-sensitive orders like race-day gear).
  • Account Information: If you create a user account, we store your username, encrypted password, and preferences (e.g., saved shipping addresses, favorite gear categories like “yoga leggings” or “hiking jackets,” and communication choices for updates on new performance fabrics).

b. Order & Transaction Information

  • Details about your purchases: order number, selected items (e.g., size of compression tops, color of quick-dry shorts), quantity, payment method (we never store full credit card details—see Section 3 for security), transaction amount, and delivery tracking number (to update you on when your gym gear will arrive).

c. Website Usage & Technical Information

  • Non-Personal Data: Browser type (e.g., Chrome, Safari), device model (e.g., smartphone for on-the-go gear browsing, laptop for detailed fabric research), operating system, IP address, pages visited (e.g., “men’s running gear” category, “women’s compression leggings” product page), time spent on each page, referral sources (e.g., how you found us—search engines, fitness blogs, or social media), and filter usage (e.g., sorting gear by “moisture-wicking” or “size XXL”).
  • Tracking Data: Collected via cookies and similar tools (see Section 2d) to remember your preferences (e.g., language settings, recently viewed hiking jackets) and analyze website performance (e.g., which gear pages get the most engagement from runners vs. yoga enthusiasts).

d. Voluntarily Provided Information

  • Feedback or questions: Notes about gear performance (e.g., “These leggings stayed put during HIIT!”), requests for size guidance (e.g., “I have curvy hips—do your shorts fit true to size?”), or complaints about damaged gear (shared via email or contact forms).
  • Newsletter sign-ups: Email address to receive updates on new performance fabrics, limited-edition workout sets, or sales on running gear (you can unsubscribe anytime).
  • Survey responses: Input on gear needs (e.g., “I want more pocketed leggings for gym phones”) or satisfaction with our service (used to improve how we help athletes find the right gear).

2. How We Use Your Information

We use your personal data for specific, athlete-focused purposes that align with our mission to provide high-performance gear and a seamless shopping experience:

a. Fulfilling Orders & Supporting You

  • Processing and shipping your gear: Using your address to deliver leggings, jackets, or shorts; sharing order details (e.g., tracking numbers) with carriers (e.g., USPS, UPS) to ensure timely delivery; and sending updates (confirmation emails, shipping alerts, delivery confirmations) so you know when to expect your workout gear.
  • Resolving issues: Helping with returns (e.g., swapping ill-fitting running shorts), replacing defective gear (like a jacket with a broken zipper), or answering follow-up questions (e.g., “How do I care for my moisture-wicking tee?”).

b. Enhancing Your Shopping Experience

  • Personalizing recommendations: Suggesting gear based on your browsing or purchase history (e.g., showing new yoga leggings if you bought a matching tank, or hiking jackets if you viewed trail shorts).
  • Improving our gear and site: Analyzing usage data to refine our offerings (e.g., adding more wide-size compression tops if customers ask) or simplify the website (e.g., making the “performance fabric filter” easier to find for runners).
  • Providing expert help: Using your shared preferences (e.g., “I train for marathons”) to offer tailored advice (e.g., “Our SwiftDry tees are perfect for long runs—they wick sweat in 3 seconds”).

c. Marketing & Communications (With Your Consent)

  • Sending newsletters: Sharing updates on gear that matches your interests (e.g., “New winter running jackets with thermal lining”) or exclusive offers (e.g., 20% off compression gear for newsletter subscribers).
  • Promotional messages: Notifications about limited-time deals (e.g., “Flash sale on gym shorts”) or restocks of popular items (e.g., “Your favorite pocketed leggings are back!”)—only if you’ve agreed to receive them (e.g., checking a box when creating an account).

d. Legal & Security Purposes

  • Complying with laws: Retaining order records for tax compliance or responding to lawful requests from authorities.
  • Protecting you and us: Detecting fraud (e.g., unusual orders for high-value gear like premium hiking jackets), preventing unauthorized account access (e.g., someone trying to change your shipping address to steal your workout sets), or stopping misuse of our site (e.g., fake reviews for competing gear).

3. How We Protect Your Information

We take the security of your data as seriously as we take the durability of our athletic wear. We implement technical, administrative, and physical measures to prevent unauthorized access, use, or disclosure:
  • Encryption: Sensitive information (e.g., passwords, payment details) is encrypted with industry-standard protocols (SSL/TLS) during transmission—so your credit card data or address is safe when you order leggings or jackets.
  • Payment Security: We partner with trusted third-party processors (e.g., PayPal, Stripe) that comply with the Payment Card Industry Data Security Standard (PCI DSS). These processors handle payment transactions, so we never store full credit card numbers or security codes.
  • Access Controls: Only authorized Vuorinclothing team members (e.g., customer service reps helping with gear questions, order fulfillment staff packing shorts) have access to your data—and they’re required to keep it confidential. We train our team on privacy best practices to ensure your information is handled responsibly.
  • Data Storage: Your information is stored on secure servers with firewalls and anti-malware software. We retain data only as long as needed (e.g., order records for tax purposes, account data until you delete your profile) or as required by law.
  • Regular Audits: We test our security measures regularly to address new risks (e.g., emerging cyber threats) and keep up with industry standards—just like we update our gear fabrics to keep up with athletic performance needs.

4. Third Parties We May Share Your Information With

We never sell, rent, or trade your personal data for marketing. However, we share information with trusted partners who help us deliver gear and service to athletes:
  • Shipping Carriers: E.g., USPS, UPS—we share your address and order details to deliver running gear, leggings, or jackets to your door.
  • Payment Processors: As noted, third parties handle payments to keep your financial data safe (they don’t use your info for other purposes).
  • Customer Service Tools: Software providers that help us manage your questions (e.g., tracking emails about gear fit or returns) or respond to feedback about performance fabrics.
  • Analytics Providers: E.g., Google Analytics—we share non-personal usage data to understand how athletes use our site (e.g., which gear pages are most helpful) and improve our offerings (you can opt out via browser settings).
We may also share data if required by law (e.g., court orders) or to protect our rights, property, or safety (e.g., sharing fraud-related info with authorities to stop gear theft).

5. Your Rights Regarding Your Information

You have control over your personal data, and we make it easy to exercise these rights:
  • Access Your Data: Request a copy of the information we hold about you (e.g., your order history for gym gear, saved addresses, or past feedback).
  • Correct Inaccuracies: Update wrong information (e.g., changing your billing address after moving, fixing a misspelled name on your account).
  • Delete Your Data: Ask us to remove your personal information (where legally allowed—we may need to keep some data, like order records for taxes).
  • Opt Out of Marketing: Unsubscribe from newsletters or promotional messages by clicking the “unsubscribe” link in emails, or email [email protected] to stop other marketing communications.
  • Withdraw Consent: If you previously agreed to share data for a purpose (e.g., marketing), you can take back that consent anytime (this won’t affect data use before withdrawal).
To exercise these rights, email us at [email protected] with your request. We’ll verify your identity (e.g., asking for your order number or account email) to protect your data and respond within 30 days.

6. Cookies & Tracking Tools

Our website uses cookies (small text files stored on your device) to enhance your gear-shopping experience:
  • Necessary Cookies: Help the site function (e.g., keeping items in your cart while you browse running jackets, enabling checkout). These can’t be turned off.
  • Preference Cookies: Remember your choices (e.g., saved sizes, language) so you don’t have to re-enter them.
  • Analytics Cookies: Track how you use the site (e.g., which gear pages you visit) to improve our offerings (e.g., adding more yoga gear if that category is popular).
You can control cookies via your browser settings (e.g., blocking non-necessary cookies). However, turning off some cookies may limit features (e.g., your cart won’t save gear, or you’ll have to reselect your size every time you view leggings). For more info on cookies, visit All About Cookies.

7. Children’s Privacy

Our gear and website are not intended for children under 13. We don’t knowingly collect personal information from kids under 13. If we learn we have data from a child under 13, we’ll delete it immediately. If you think a child shared info with us (e.g., a kid ordering small-sized gym shorts), email [email protected].

8. Changes to This Privacy Policy

We may update this policy to reflect changes in laws, our gear offerings, or technology. When we do, we’ll post the revised version on our website and update the “Last Revised” date. We encourage you to review it periodically—especially if you’re a regular shopper for performance gear—to stay informed about how we protect your data.

9. How to Contact Us

If you have questions, concerns, or requests about this policy or your personal information (e.g., accessing your order history for running gear), reach out to us at:
We’ll respond within 24–48 business hours and work to resolve your issue—just like we’d help you find the perfect-fitting pair of leggings.