About Us

About Vuorinclothing

At Vuorinclothing, we believe athletic and performance clothing shouldn’t just fit—they should perform as hard as you do. Whether you’re crushing a morning run, pushing limits in the gym, dominating a team practice, or logging miles on the trail, your gear needs to keep up, adapt, and empower. Our journey began with a simple truth: too many “performance” clothes prioritize style over function (sweaty shirts that cling, restrictive leggings that limit movement) or function over comfort (scratchy fabrics that irritate mid-workout). We set out to redefine the balance—creating athletic wear that’s as tough as your training, as comfortable as your favorite loungewear, and as versatile as your active lifestyle.
For athletes, fitness enthusiasts, and anyone who lives in motion: Vuorinclothing is more than apparel—it’s your training partner, designed to help you unlock your best self, one rep, one mile, one game at a time.

Our Story: Born From Sweat, Built For Performance

Vuorinclothing was founded by a team of former athletes and fitness professionals who grew tired of compromising. A college track runner frustrated by jerseys that soaked through mid-race. A yoga instructor who struggled to find leggings that stayed put without restricting stretches. A strength coach whose workout shirts tore after months of heavy lifting. We’d all been there—grabbing gear that promised “performance” but fell short when it mattered most.
In 2018, we joined forces to build something different. We started in a small studio, testing fabrics, tweaking cuts, and collaborating with athletes of all levels—from weekend warriors to pro competitors—to design clothing that solved real problems. Our first collection was lean: 8 core pieces (moisture-wicking tees, four-way stretch leggings, breathable tanks, and quick-dry shorts) each put through hundreds of hours of real-world testing. We adjusted seam placements to avoid chafing during long runs, swapped generic fabrics for advanced moisture-wicking blends that keep you cool, and added hidden pockets for keys or a phone during workouts.
Today, Vuorinclothing has grown into a full line of athletic and performance wear—covering running, gym, yoga, team sports, hiking, and beyond—but our mission remains unchanged: to create gear that doesn’t just look good, but makes you feel unstoppable. Every piece is rooted in the same question we asked on day one: Will this help an athlete perform better?

Our Design Philosophy: Performance, Comfort, Versatility

Every garment we create is built on three non-negotiable pillars—because your active life demands gear that works as hard as you do:

1. Performance-Driven Fabrics

We don’t cut corners on materials—we seek out the best-in-class fabrics that deliver tangible results:
  • Moisture-Wicking Technology: Our signature blend pulls sweat away from your skin and evaporates quickly, keeping you dry during intense workouts (no more soaked shirts mid-sprint or sticky leggings after hot yoga).
  • Four-Way Stretch: Every piece moves with you, not against you—whether you’re lunging, stretching, or sprinting. Our leggings and shorts use a spandex-infused fabric that retains shape wash after wash, no bagging or sagging.
  • Breathability: Strategic mesh panels on tees, tanks, and jackets promote airflow where you need it most (underarms, back, torso), preventing overheating during long training sessions or hot-weather runs.
  • Durability: We test fabrics for abrasion resistance (perfect for trail running or gym equipment), colorfastness (no fading after countless washes), and stretch retention (so your favorite leggings stay tight for years, not months).

2. Athlete-Centric Fit

Fit is everything when it comes to performance. We design for real bodies and real movements:
  • Ergonomic Seams: Flatlock stitching eliminates chafing—critical for long runs, bike rides, or hours of training.
  • Targeted Compression: Our gym leggings and compression tops offer support where you need it (quads, glutes, core) without restricting blood flow or movement.
  • Size Inclusivity: We offer a wide range of sizes (XXS–4XL) because performance gear should fit every athlete, regardless of body type. Our size charts are based on real athlete measurements, and we include fit notes on every product page (e.g., “runs true to size” or “size up for a relaxed fit”).
  • Functional Details: Hidden waistband pockets for keys/phones, reflective accents for early-morning/late-night runs, and tagless labels to avoid irritation—small touches that make a big difference during your grind.

3. Versatility For Every Active Moment

We know your life doesn’t fit into one “workout box.” Our clothing transitions seamlessly from the gym to the street, the trail to the sidelines:
  • Gym-to-Street Style: Clean lines, neutral tones, and subtle branding mean you can wear our performance tees with jeans, or our leggings with a hoodie, without sacrificing style.
  • Scene-Specific Design: Whether you need water-resistant jackets for hiking, quick-dry shorts for soccer practice, or moisture-wicking tanks for weightlifting—we’ve got gear tailored to your sport.
  • All-Season Performance: From lightweight, breathable tees for summer to thermal-lined jackets and fleece-lined leggings for winter—we keep you covered in every climate.

Our Commitment to You

At Vuorinclothing, we’re not just selling athletic wear—we’re building a community of athletes who refuse to settle. Here’s what you can expect from us:
  • Listen & Adapt: We take feedback seriously. Every review, every email, every DM helps us improve. If athletes tell us our running shorts need more pocket space, we adjust. If a yoga instructor says our leggings need better grip, we refine the fabric. Your voice shapes our products.
  • Transparency: We’re open about our materials, manufacturing, and values. We partner with factories that uphold ethical labor standards, and we prioritize sustainable fabrics (like recycled polyester) where possible—because performance shouldn’t come at the cost of the planet.
  • Support When You Need It: Have questions about sizing? Want to know which leggings are best for high-intensity interval training? Need help with a return? Our team is here—email us at [email protected], and we’ll get back to you with expert advice, fast.
  • Stand Behind Our Gear: We’re confident in the quality of our performance clothing. If a piece doesn’t live up to your expectations—whether it’s fit, durability, or performance—we’ll make it right (see our Return Policy for details).

Join the Vuorinclothing Community

We’re proud to be worn by athletes of all levels—from beginners lacing up for their first 5K to pros competing on the big stage. But what unites us isn’t skill or speed—it’s the drive to keep moving, keep growing, and keep pushing limits.
Share your Vuorinclothing moments with us: tag @vuorinclothing in your workout photos, stories, or videos, and let us celebrate your wins (big or small). Have feedback or ideas? We’re all ears—email [email protected] or DM us on social media.
At the end of the day, Vuorinclothing is for you—for the grind, the gains, the sweat, and the triumphs. We’re honored to be part of your journey, and we can’t wait to see where you take us next.
Keep moving. Keep performing. Keep being unstoppable.
— The Vuorinclothing Team